About Us

An Award-Winning company. (John Beecher Memorial Award

(for original, challenging work with high production values)

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But Why? specialise in entertainment that blurs boundaries between theatre, film, psychological illusions, and gaming. By giving audiences a pivotal role within the worlds they build and the stories they tell, But Why?'s innovative productions are always live, social, and thrilling whether experiencing them from your bedroom, living room,  or in an unexpected venue.

Their online experiences combine the artistry of immersive theatre with the thrill of an escape room,  building worlds over the internet like an alternative reality game. Their theatrical events allow audiences to experience new stories in the most unexpected ways and made to explore new worlds and old concepts.